Velo Cult's one of those shops. You know the kind. The shops with oodles of vintage cycles, from all eras, just hanging around. They're into fixed gears and touring too (oh my!); one of those shops that hits on everything cycling related and supports the communities by documenting each with beautiful photographs on their blog. They just get it. Even their branding and website is spot-fucking-on.

Case in point; their wool jerseys. I've posted about them before and I've finally got my hands on one.

Check out more below.