Pistard is urban cyclewear and road wear. With products ranging from cycling pants to jerseys. Here's their mission statement.

Pistard was born from the wish to create a high-quality collection of technical cyclewear, but comfortable and fashionable. The appeal of name “pistard” evokes elegance and at the same time the fastness of old fearless bikers, competing in velodromes where ramps got even 42° of slope, riding in competitions lasting more than one hour, where one lap was even 400 meters long.

Nice stuff for sure. Really feeling the Short Sleeve Cycling Light Jersey